Veerji Malai Chaap Wale was born from a shared vision — to redefine vegetarian street food with authentic North Indian flavours and unmatched quality. From a small idea to a rapidly growing brand, our journey has been powered by passion, innovation, and the unwavering love of our customers. Every outlet we open is a step towards our dream — to bring the magic of chaap to every corner of the country. We are humbled by the support and excited for what’s ahead. This is more than just food — it’s a movement.
VEER JI MALAI CHAAP Wale is a remarkable success story that began with a simple yet ambitious idea tocreate a 100% vegetarian dish with the texture and flavorof non-veg food. Founded by brothers Gurpreet Singh and Arvinder Singh, the vision gave rise to theirsignature product – Malai Chaap, made from soya and marinated with rich spices, cream, and secret seasonings. Their goal was to offer a fulfilling vegetarian alternative that didn’t compromise on taste.
In 2021, a close friend, Rahul Shivhare, joined the journey, forming a dedicated trio determined to take Veerji from a local favorite to a global brand. Their collective vision and entrepreneurial drive propelled the brand’s rapid expansion across India. Today, Veerji Malai Chaap Wale is recognized as India’s No.1 Soy Chaap brand, boasting 180+ outlets in 13 states and over 8 million satisfied customers.
The backbone of Veerji’s success lies in its high-quality production and commitment to hygiene. Their 4-acre, state-of-the-art facility in Rudrapur, Uttarakhand, uses advanced German High Moisture Extrusion Technology to produce chaap with consistency and safety. The process is fully automated, and the company strictly avoids artificial preservatives, colors, or fillers—relying solely on real soya and wheat proteins.
Each outlet is a reflection of the brand’s core values: cleanliness, freshness, and flavor. Supported by a team of 80+ trained staff, Veerji delivers a premium dining experience. Beyond Malai Chaap, their diverse 100% vegetarian menu features items like Chaap Biryani, Tandoori Rolls, Creamy Gravy Dishes, Kulchas, Burgers, Kebabs, and Momos.
We are proud to have Vindu Dara Singh as the Brand Ambassador of Veerji Malai Chaap Wale. A household name and beloved personality in Indian cinema and television, Vindu embodies the warmth, energy, and authenticity that define our brand. His vibrant presence and passion for great food align perfectly with our mission to bring the rich flavours of North Indian chaap to every corner of the country. With Vindu ji as the face of our journey, we’re not just growing — we’re creating a flavourful movement that celebrates tradition, taste, and togetherness.
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