Malai Chaap lovers, this is where it all began — in the vibrant streets of Delhi’s Geeta Colony, where the aroma of fresh food mixes with the buzz of daily life. Two brothers, Gurpreet Singh and Arvinder Singh, started a journey that would forever change the way vegetarians experience food.
They had a simple yet powerful idea:
Create vegetarian dishes so flavorful, so rich in texture, that even non-vegetarians would fall in love.
This wasn’t just about food — it was about breaking a stereotype. For too long, vegetarian options were seen as “lighter” or “less satisfying” than their non-veg counterparts. The brothers set out to prove that pure veg could be just as indulgent, hearty, and crave-worthy.
The answer to their vision came in the form of Soy Chaap — a protein-packed, versatile ingredient with the texture to rival meat. But they didn’t stop there. With carefully crafted marinades, a special blend of spices, and the magic of traditional clay tandoors, they introduced the world to their signature Malai Chaap — creamy, smoky, and bursting with flavor.
It wasn’t long before locals were lining up at their small stall, amazed at how something vegetarian could taste just like chicken or mutton. The magic spread quickly, and soon, Veerji Malai Chaap Wale became a household name.
What began as a humble food stall grew into India’s No.1 Soy Chaap Brand, now proudly serving in 180+ outlets across 13 states with over 8 million happy customers.
The growth wasn’t fueled by flashy ads or celebrity gimmicks alone — it came from genuine word-of-mouth love. Customers brought their friends, families, and even die-hard non-veg lovers just to watch their surprised expressions after tasting the chaap.
Our Geeta Colony outlet remains the soul of Veerji’s menu — a place where traditional recipes meet constant innovation. Here are the core highlights that keep people coming back:
Amritsari Aloo Kulcha – Soft, spiced potato-stuffed kulcha served with chole.
Veg Chicken Burger – A juicy soya-based patty layered with crisp veggies and house sauces.
Matka Veg Chicken Biryani – Aromatic rice slow-cooked with marinated veg chicken.
Veg Chilli Chicken Dry – Spicy, tangy Indo-Chinese classic with peppers and onions.
Tandoori Momos – Perfectly smoky momos served with mint chutney.
Malai Chaap Roll – Creamy chaap wrapped in a soft rumali roti.
Veerji Spl. Soya Malai Chaap – Our legendary creamy, smoky delight.
Veg Butter Chicken – Soya chunks in rich, buttery tomato gravy.
Butter Naan – Soft, fluffy naan brushed with fresh butter.
100% Vegetarian Promise – No compromise on purity or taste.
Authentic Tandoor Cooking – Flavor locked in the traditional way.
Fresh Ingredients – Quality is non-negotiable.
Affordable Indulgence – Gourmet taste without breaking the bank.
Franchise Empowerment – Helping entrepreneurs start their own Veerji outlet.
Our franchise model is simple and profitable:
Franchise Fee: ₹10 Lakh + GST
Franchise Role: Setup, interiors, and equipment
Veerji Role: Training, marketing, recipes, and full operational support
With this, small business owners can join a brand already loved nationwide.
We host birthday parties, kitty parties, and take part in local events, bringing people together over the joy of shared meals.
Our mission is simple: Good food, good vibes, and memories that last.
Every day, we hear the same story — a customer brought a non-veg friend, made them try our Malai Chaap, and they were blown away. Some even say it’s better than chicken.
It’s why our tagline rings true everywhere:
“Ek Baar Khaya, Toh Baar Baar Aaya!”
Whether you’re in Delhi, Ludhiana, Jaipur, Lucknow, Ahmedabad, Jammu, Karnal, or any of our other locations — the warmth of our tandoor is just around the corner.
Corporate Office:
C-24, Platina Height, Sector-62, Noida (UP) – 201301
Registered Office:
6/174, Opp. Ramleela Ground, Geeta Colony, East Delhi – 110031
Phone:
+91-9667217712
+91-9810669403
Email: business@veerjimalaichaapwale.com
Website: www.veerjifoods.com
All Rights Reserved
Social Media:
